What You’re Reading
The most popular article on grantadviser.com is about freelance grant writing. That’s not surprising, given that today many intelligent, talented people are out of work and no doubt looking for new ways to earn a living. And since competition among nonprofits for grant funds has never been stiffer, really good grant writers are definitely in demand.
The second and third most popular articles on my site concern corporate sponsorship. This is a bit more surprising, given that corporations are, to put it mildly, conserving their resources these days. Very few are making grants to new organizations. Those making significant grants are more and more doing so for social services, education, and to help businesses and individuals recover from the recession. That’s not to say organizations in those areas are seeing the money roll in, it’s just that arts organizations and others are seeing corporate money evaporate before their eyes. Connecting with a corporation’s brand/mission/identity is even more important than in the past, as is proving that supporting your organization will help them financially or with public relations.
Research has never been more important: directing your grant proposal to the best prospects is the only chance for success in such a competitive environment. Check out The Concentric Circles of Prospect Research and Finding Grants through Online Databases.
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