The Concentric Circles of Prospect Research
Researching prospects is certainly about gathering information about the prospect’s interests and giving history, but it’s also about eliminating bad prospects to create the best possible list for positive results. You can read about how I go about this in my article in The NonProfit Times [http://www.nxtbook.com/nxtbooks/npt/npt091509/#/18]. You’ll need to sign up for a free subscription to read the article, but it just takes a minute to do so.
